Targovishte, Bulgaria

Reading Time: 8 minutes

Targovishte, Bulgaria

Region: Targovishte

Geographic Coordinates: 43.250000, 26.583300
Climate: Seasonal climate and weather patterns in Targovishte, Bulgaria vary throughout the year.
Population: 53041
Language: Bulgarian

Targovishte, Bulgaria is a captivating city located in the northeastern part of the country. Nestled amidst picturesque hills and fertile plains, This historic town offers a unique blend of natural beauty and cultural heritage that will leave visitors enchanted. One of the most notable attractions in Targovishte is its rich history. The city has roots dating back to ancient times, With evidence of Thracian settlements found in the surrounding areas. Throughout its existence, Targovishte has been influenced by various civilizations including Romans, Byzantines, Ottomans, And Bulgarians. This diverse history is reflected in its architecture and cultural landmarks.

The heart of Targovishte is its charming old town area. Here you’ll find well-preserved 19th-century houses adorned with traditional Bulgarian motifs and colorful facades. Wandering through the narrow cobblestone streets feels like stepping back in time as you discover hidden courtyards and small artisan shops selling local crafts. One iconic landmark that dominates Targovishte’s skyline is the Holy Assumption Cathedral. This magnificent Orthodox church boasts stunning frescoes and intricate woodwork that showcase Bulgarian religious art at its finest. Nearby stands another architectural gem – The Old Clock Tower.

Dating back to the 17th century, It offers panoramic views over the city from its top. Nature enthusiasts will find plenty to explore around Targovishte as well. Just outside the city lies Borovo Park – a vast green space perfect for leisurely walks or picnics amidst lush vegetation and serene lakes. For a more adventurous experience, Visitors can hike up Mount Ostrets or visit nearby nature reserves such as Sinite Kamani (Blue Stones) which are home to diverse flora and fauna. When it comes to gastronomy, Targovishte won’t disappoint either!

Traditional Bulgarian cuisine takes center stage here with hearty dishes like kebapcheta (grilled minced meat), Shopska salad (a refreshing mix of tomatoes, Cucumbers, Peppers, And feta cheese), And banitsa (a delicious pastry filled with cheese or spinach). Local wineries also offer wine tastings where you can sample some of Bulgaria’s finest wines. To truly immerse yourself in the local culture, Don’t miss out on festivals and events that take place throughout the year. The Targovishte Jazz Festival attracts music enthusiasts from all over Bulgaria and beyond.

Folklore festivals showcase traditional dances, Music, And costumes that have been passed down through generations. Targovishte is a hidden gem waiting to be discovered. Its historical charm, Natural beauty, And warm hospitality make it an ideal destination for those seeking an authentic Bulgarian experience. Whether you’re exploring its ancient streets or indulging in local delicacies, Targovishte will leave a lasting impression on your heart as you unravel its captivating stories from the past while embracing the vibrant spirit of modern-day Bulgaria.

Important Landmarks

  1. The Old Clock Tower (Старата Кула) – This iconic clock tower is a symbol of Targovishte and offers panoramic views of the city.
  2. The Ethnographic Museum – Housed in a traditional Bulgarian house, this museum showcases artifacts and exhibits related to the local history, culture, and traditions.
  3. The Monument of Liberty – Located in the central square, this monument commemorates Bulgaria’s liberation from Ottoman rule.
  4. St. George Church (Църква Свети Георги) – A beautiful Bulgarian Orthodox church known for its intricate architecture and religious significance.
  5. Borisova Gradina Park – A lovely park where visitors can enjoy leisurely walks, picnics, or simply relax amidst nature.
  6. Kaynardzha Park Complex – Situated on the outskirts of Targovishte, this park complex offers various recreational activities such as swimming pools, sports facilities, and hiking trails.
  7. Historical Museum Nikola Gabrovski – This museum displays archaeological findings from the region’s rich history dating back to ancient times.
  8. Hadji Dimitar House-Museum – A historic house-museum dedicated to Hadji Dimitar – a prominent figure from the Bulgarian national revival period who fought against Ottoman rule.
  9. The Natural Science Museum- Showcasing various collections related to natural sciences including geology, paleontology, and biology.
  10. Targovishte Art Gallery- Exhibiting works by local artists as well as temporary exhibitions from other parts of Bulgaria or abroad.

These are just some examples; there may be other attractions worth visiting depending on personal interests and preferences while exploring Targovishte.

Primary Industries

  1. Manufacturing: Targovishte has a strong manufacturing sector, with companies involved in the production of textiles, clothing, machinery and equipment, food processing, and construction materials.
  2. Agriculture: The region is known for its fertile soil and agricultural activities. Major crops grown in the area include wheat, barley, corn, sunflowers, vegetables (tomatoes, cucumbers), fruits (cherries), and tobacco.
  3. Food Processing: There are several food processing companies in Targovishte that specialize in meat processing (sausages), dairy products (cheese), confectionery production (chocolate), as well as canning fruits and vegetables.
  4. Construction: The construction industry plays a significant role in Targovishte’s economy due to ongoing infrastructure development projects within the city and surrounding areas.
  5. Retail Trade: Various retail businesses such as supermarkets, grocery stores, clothing shops, electronics stores are present to cater to the local population’s needs.
  6. Services Sector: The services sector is also growing rapidly with businesses involved in transportation/logistics services; banking/financial institutions; healthcare facilities; education institutions; hospitality/tourism sector including hotels/restaurants/café establishments catering to visitors or tourists coming to explore historical sites like Drastar Fortress or museums like Museum of History etc.

It’s important to note that while these industries contribute significantly to Targovishte’s economy at present timeframes may vary due to changes or developments within sectors over time.

Noteable History

  1. Battle of Pliska (811): Targovishte is located near the ancient city of Pliska, where one of the most significant battles in Bulgarian history took place. The battle saw the defeat of Byzantine forces by Khan Krum, resulting in significant territorial gains for Bulgaria.
  2. Konstantin Fotinov (1806-1858): A prominent Bulgarian educator and revolutionary figure, Fotinov was born in Targovishte. He played a crucial role in promoting education and cultural awareness among Bulgarians during the Ottoman period.
  3. April Uprising (1876): Targovishte was an active center during the April Uprising against Ottoman rule. The rebellion aimed to establish an independent Bulgarian state but was brutally suppressed by Ottoman forces.
  4. Zahari Stoyanov (1850-1889): A renowned Bulgarian writer and participant in the April Uprising, Stoyanov was born near Targovishte. He wrote Notes on Bulgarian Uprisings, which documented his experiences during the uprising.
  5. Alexander Bogoridi (1822-1891): An influential political figure during the late Ottoman Empire, Bogoridi served as Governor-General of Eastern Rumelia from 1879 to 1884 and later became Prime Minister of Bulgaria from 1886 to 1887.
  6. Russo-Turkish War (1877-1878): During this war, which led to Bulgaria’s liberation from Ottoman rule, Targovishte served as a strategic location for Russian troops advancing towards Sofia.
  7. The Independence Monument: Located in central Targovishte, this monument commemorates Bulgaria’s liberation from Ottoman rule on March 3rd, 1878.

These events and individuals have left a significant impact on the history and cultural heritage of Targovishte, Bulgaria.

Museums and Things To See

  1. Targovishte Regional Historical Museum: This museum showcases the rich history and cultural heritage of Targovishte and its surrounding region. It houses a diverse collection of artifacts, including archaeological finds, ethnographic items, and historical documents.
  2. Ethnographic Complex Old Town: Located in the heart of Targovishte, this open-air museum offers a glimpse into the traditional Bulgarian way of life. Visitors can explore well-preserved houses from different periods, admire authentic crafts, and learn about local customs.
  3. Konaka Museum: Housed in an 18th-century Ottoman konak (mansion), this museum focuses on the town’s Ottoman past. It displays artifacts related to Turkish culture, including traditional costumes, household items, and weaponry.
  4. St. Virgin Mary Monastery: Situated just outside Targovishte in the village of Razboyna, this beautiful monastery dates back to the 15th century. Its frescoes are renowned for their artistic value and historical significance.
  5. Monument to Freedom: Located in central Targovishte, this imposing monument commemorates Bulgaria’s struggle for independence from Ottoman rule in 1877-1878.
  6. Borisova Gradina Park: A picturesque park situated near downtown Targovishte where visitors can enjoy leisurely walks amidst lush greenery or relax by its serene lake.
  7. The Clock Tower: Standing tall at the entrance to Old Town Square is an iconic clock tower that serves as a symbol of Targovishte’s history and identity.
  8. Tuzlata Beach (Salt Pans): Although not directly located within Targovishte itself but nearby Shumen Province (around 30 km away), it is worth mentioning for those seeking natural beauty with therapeutic properties as it offers healing mud baths due to its high salt content.

These attractions provide visitors with insights into Targovishte’s historical, cultural, and natural heritage.

Sports Teams

  1. FC Targovishte: The most notable sports team from Targovishte is FC Targovishte, a football (soccer) club founded in 1922. They have competed in various Bulgarian football leagues over the years but have never reached the top division.
  2. BC Targovishte: This basketball club was formed in 2007 and has participated in lower-tier Bulgarian basketball leagues.
  3. VC Targovishte: VC stands for Volleyball Club, and this team has been active since 1990. They compete mainly at the regional level and participate in local tournaments.

It’s important to note that these teams may not have significant achievements or notable histories compared to more prominent clubs from larger cities within Bulgaria or internationally.

Cultural Events

Cultural Events and Festivals in Targovishte

  • 1. Targovishte Summer Festival: This annual festival takes place during the summer months and features various cultural activities, including music concerts, dance performances, art exhibitions, theater shows, and traditional Bulgarian cuisine.
  • 2. International Folklore Festival Balkan Folk: Held in August each year, this festival brings together folk dance groups from Bulgaria and other Balkan countries to showcase their traditional dances and costumes. The event also includes workshops where visitors can learn different dances.
  • 3. Targovishte Jazz Fest: Organized annually in September or October, this jazz festival attracts both local and international jazz musicians who perform on outdoor stages across the city. Visitors can enjoy a variety of jazz styles ranging from classic to contemporary.
  • 4. Traditional Crafts Fair: This fair celebrates the rich heritage of traditional Bulgarian crafts such as pottery, woodcarving, weaving, embroidery, and more. It offers visitors a chance to witness live demonstrations by artisans while also providing an opportunity to purchase unique handmade products.
  • 5. National Day Celebrations: On March 3rd each year, Targovishte commemorates Bulgaria’s National Liberation Day with various events including parades showcasing local traditions and customs.
  • 6. Christmas Market: During the holiday season in December, Targovishte hosts a Christmas market where locals gather to sell handmade crafts and food specialties like honey products and pastries while enjoying festive music performances.

These are just some examples of cultural events and festivals that take place in Targovishte throughout the year.


  1. Meshana Skara – This is a traditional Bulgarian mixed grill dish consisting of various grilled meats such as kebapche (grilled minced meat), kyufte (meatballs), and different types of sausages. You can find this dish in many local restaurants.
  2. Kapama – A hearty Bulgarian stew made with pork or chicken, sauerkraut, rice, and various spices. It is slow-cooked for several hours to develop rich flavors.
  3. Kavarma – Another delicious Bulgarian stew made with pork or veal cooked in a clay pot with onions, tomatoes, peppers, and herbs.
  4. Rakia – Although not a specific dish or restaurant, rakia is the national alcoholic drink of Bulgaria. It is a fruit brandy made from fermented fruits like plums or grapes and is often enjoyed as an appetizer before meals.
  5. Restaurant Starata Kashta – Located in the heart of Targovishte’s old town, this restaurant offers traditional Bulgarian cuisine in an authentic setting resembling an old house with wooden interior design.
  6. Restaurant Mehana Chinarite – Situated near the central square of Targovishte, this restaurant serves both traditional Bulgarian dishes as well as international cuisine options in a cozy atmosphere.
  7. Restaurant Pri Bratya – Known for its warm hospitality and extensive menu featuring traditional Balkan dishes like kebabs, grilled meats, salads, soups, and more.

These are just some examples of popular local cuisine options you can enjoy while visiting Targovishte; however there are many more restaurants throughout the city offering diverse menus to suit different tastes preferences.

Parks and Recreation

  1. Borisova Gradina Park: Located in the center of the city, this park offers a peaceful environment with walking paths, benches, and a lake.
  2. Sports Complex Beroe: This complex has various sports facilities including football fields, tennis courts, basketball courts, and an indoor swimming pool.
  3. Park Kailuka: Situated on the outskirts of Targovishte, this park is known for its beautiful nature trails and picnic spots.
  4. City Garden: A small but well-maintained garden with colorful flowers and sculptures where visitors can relax or take a leisurely walk.
  5. Kayaking on the Luda Kamchia River: Adventure enthusiasts can enjoy kayaking along the Luda Kamchia River near Targovishte.
  6. Horseback riding at Equestrian Club Zlatna Gora: This club offers horseback riding lessons and guided tours through scenic routes around Targovishte.
  7. Fishing at Lake Omurtag: Approximately 30 kilometers from Targovishte lies Lake Omurtag where fishing enthusiasts can enjoy angling in a serene setting.
  8. Cycling routes around the city: There are several cycling routes in and around Targovishte that offer opportunities for outdoor exercise while exploring the surroundings.
  9. Cultural events at Drama Theater Racho Stoyanov: The theater hosts various cultural events including plays, concerts, and performances throughout the year.
  10. Local festivals and celebrations: Throughout the year, Targovishte hosts several traditional festivals that showcase Bulgarian culture through music, dance performances, crafts exhibitions, and local cuisine.


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