Playas de Rosarito, Mexico

Reading Time: 6 minutes

Playas de Rosarito, Mexico

Region: Baja California

Geographic Coordinates: 32.363600, -117.054000
Temperature Range: 10.0°C to 30.0°C (50°F to 86°F)
Population: 100660
Language: Spanish

Playas de Rosarito is a gorgeous coastal city located in the northern part of Baja California, Mexico. It’s situated just 20 miles south of Tijuana and approximately 10 miles north of Valle de Guadalupe, Renowned for its wine region. This city has become a popular tourist destination due to its stunning beaches, Delicious food and exciting nightlife. The main attraction in Playas de Rosarito is its long stretch of sandy beaches that are perfect for swimming, Sunbathing and surfing.

The most popular beach in the city is Playa del Mar which offers plenty of amenities such as restaurants, Bars and shops. For those looking for a more secluded experience, There are several other beaches to choose from such as K38 Beach or Las Gaviotas Beach. In addition to the beaches, Playas de Rosarito also boasts several cultural attractions that visitors can explore. One such attraction is the Christ Statue located on top of a hill overlooking the city. The statue stands at over 100 feet tall and provides breathtaking views of both land and sea.

For food enthusiasts looking to explore Mexican cuisine beyond tacos and burritos, Playas de Rosarito offers an array of seafood dishes that are sure to tantalize your taste buds. Local specialties include ceviche made with fresh shrimp or fish marinated in lime juice with onions and tomatoes or grilled lobster served with garlic butter sauce. Playas de Rosarito also has an exciting nightlife scene that attracts visitors from all over Baja California as well as Southern California residents who cross the border for a night out on weekends.

Some popular spots include Papás & Beer nightclub which features live music performances by local bands as well as DJs spinning electronic dance music until dawn. if you’re interested in exploring nearby attractions outside Playas de Rosarito’s borders then you have plenty to choose from! Just south lies Puerto Nuevo which is famous for its lobster restaurants. Inland, You’ll find the Valle de Guadalupe wine region which boasts over 100 wineries producing some of Mexico’s best wines.

Playas de Rosarito is a perfect destination for those looking to escape the hustle and bustle of city life and enjoy a relaxing beach vacation with plenty of cultural attractions and exciting nightlife. With its stunning beaches, Delicious food and wine, There’s something for everyone in this beautiful coastal city!

Important Landmarks

  1. Rosarito Beach
  2. Puerto Nuevo Lobster Village
  3. Papas and Beer
  4. Christ of the Sacred Heart (Cristo del Sagrado Corazón)
  5. Foxploration Museum
  6. Baja Studios Hollywood-Style Backlot Tour
  7. Rosarito Art Fest
  8. La Vid Spa at La Cetto Winery
  9. Tijuana Cultural Center (CECUT)
  10. Baja Gallery & Studio

Primary Industries

  1. Tourism
  2. Real estate development
  3. Construction
  4. Manufacturing
  5. Agriculture

The major industries and businesses in Playas de Rosarito, Mexico are:

  1. Tourism: The city is renowned for its stunning beaches and attracts numerous tourists year-round.
  2. Real estate development: The real estate industry has experienced significant growth in recent years with the construction of many new developments.
  3. Construction: Construction is a vital contributor to the local economy due to ongoing infrastructure projects.
  4. Manufacturing: Manufacturing is another significant industry with multiple factories producing electronics and automotive parts.
  5. Agriculture: Agriculture also plays a role in the local economy with crops such as strawberries and tomatoes being grown in the surrounding areas.

Noteable History

  1. The Kumeyaay people were the original inhabitants of Playas de Rosarito, which has a long history of human habitation.
  2. American troops occupied Rosarito Beach during the Mexican-American War in 1847 as part of their march to Mexico City.
  3. Playas de Rosarito became a popular destination for Americans seeking alcohol and entertainment during Prohibition in the United States from 1920-1933.
  4. Hollywood movies such as Titanic, The Shawshank Redemption, and Pearl Harbor were filmed in Playas de Rosarito during the 1960s and ’70s.
  5. Since its inception in 1967, the Baja 1000 off-road race has been held in Playas de Rosarito.
  6. Antonio Echeverría Domínguez was a prominent politician who served as governor of Nayarit from 1979 until his assassination in 1985 while visiting his vacation home in Playas de Rosarito.
  7. Luis Donaldo Colosio Murrieta was a Mexican politician who served as Secretary of Social Development under President Carlos Salinas de Gortari before being assassinated while campaigning for president; he had visited Playas de Rosarito earlier that day on March 23, 1994.
  8. Jaime Jarrín is a legendary sportscaster known for his work covering Major League Baseball games; he was born in Quito, Ecuador but moved to Mexico City before settling permanently in Los Angeles and opening a vacation home in Playas de Rosarito.

Museums and Things To See

  1. Rosarito Beach: A beautiful stretch of sand and surf that draws visitors from all over the world to swim, sunbathe, and enjoy water sports like surfing and kayaking.
  2. Puerto Nuevo: This small fishing village just south of Rosarito is famous for its lobster meals, which are served up fresh at a variety of local restaurants.
  3. Baja Studios: This movie studio was built on the coast near Rosarito in the 1990s to film ocean scenes for movies like Titanic and Master and Commander.
  4. Foxploration: A theme park located just outside of Rosarito that features rides, shows, and exhibits based on popular movies produced by 20th Century Fox.
  5. Wine Tasting Tours: The nearby Valle de Guadalupe wine region offers tours of local vineyards where visitors can sample some of Mexico’s finest wines while enjoying stunning views of the surrounding countryside.
  6. ATV Adventures: Several companies in the area offer guided ATV tours through rugged terrain that takes riders through scenic valleys, hillsides, and along coastal cliffs with amazing ocean views.

Sports Teams

  1. Rosarito Beach Volleyball Club: This club was founded in 2005 and has since become one of the most successful beach volleyball clubs in Mexico. They have won several national championships and have produced many talented players.
  2. Baja California Surf Club: This club was founded in 2010 and is dedicated to promoting surfing as a sport in Playas de Rosarito. They organize surfing competitions and offer training programs for beginners.
  3. Pioneros de Rosarito FC: This football (soccer) team was founded in 2017 and plays in the Liga Premier Serie A, which is part of the Mexican football league system.
  4. Toros de Tijuana Baseball Team: Although not based specifically in Playas de Rosarito, this professional baseball team represents the entire state of Baja California and has a large fan base throughout the region.
  5. Ironman 70.3 Triathlon: This annual event takes place along the coast of Playas de Rosarito and attracts athletes from around the world who compete in swimming, cycling, and running races over a distance of 70.3 miles (113 kilometers).

Cultural Events

  1. Rosarito Art Fest is an annual festival that celebrates the arts with live music, dance performances, and exhibits by local artists.
  2. Baja Beach Fest is a popular music festival that features Latin American artists and DJs.
  3. Fiestas de la Vendimia is a wine harvest festival held in August that showcases the region’s wineries and culinary offerings.
  4. Carnival of Playas de Rosarito is a colorful parade and street fair held in February or March to celebrate Carnaval.
  5. Dia de los Muertos (Day of the Dead) is celebrated on November 1st and 2nd, to honor deceased loved ones with altars, food offerings, and parades.
  6. Fiesta del Mar is an annual seafood festival celebrating the bounty of the ocean with fresh seafood dishes from local restaurants.
  7. Semana Santa (Holy Week) is celebrated with religious processions, beach parties, and traditional foods like capirotada (bread pudding), during the week leading up to Easter.
  8. Rosarito Ensenada Bike Ride takes participants through scenic coastal routes between Rosarito and Ensenada twice a year in April and September.
  9. Festival Internacional de Cine de Rosarito showcases independent films from around the world at an international film festival annually.
  10. Feria del Libro y la Cultura (Book Fair) takes place annually in October or November featuring book sales, author readings workshops on writing techniques among other activities related to literature.


  1. Tacos El Yaqui is a popular taco stand that serves delicious grilled carne asada tacos.
  2. La Guerita specializes in seafood dishes, including ceviche, shrimp cocktails, and fish tacos.
  3. Los Pelicanos offers a variety of Mexican dishes, including enchiladas, chiles rellenos, and mole.
  4. La Fonda is a beachfront restaurant that serves fresh seafood and traditional Mexican cuisine with a modern twist.
  5. Mariscos El Navegante is another great seafood spot that offers everything from fish tacos to giant platters of shrimp and lobster.
  6. Birrieria Rosarito specializes in birria (a spicy goat stew) but also serves other traditional Mexican dishes like tamales and chilaquiles.
  7. Taqueria El Trailero is a local favorite for their delicious al pastor tacos (marinated pork cooked on a spit).
  8. Popotla Fish Market offers a unique dining experience where you can choose your own fresh seafood from the market stalls and have it cooked on the spot at one of the nearby restaurants.
  9. Tacos el Poblano is known for their huge burritos filled with grilled meats, beans, rice, guacamole, cheese, and salsa.
  10. La Cocina de Dona Esthela is located outside of Rosarito but worth the trip for their famous breakfasts featuring homemade tortillas and chilaquiles verde or rojo (tortilla chips smothered in green or red salsa).

Parks and Recreation

  1. Rosarito Beach is a popular public beach that offers activities such as swimming, sunbathing, and surfing.
  2. Parque Mexico is a park that features playgrounds, picnic areas, and walking trails.
  3. Baja Studios is a movie studio that provides tours and has a water tank used for filming.
  4. Las Rocas Resort & Spa provides access to a private beach, swimming pools, tennis courts, and spa amenities.
  5. The Foxploration Museum is dedicated to the work of filmmaker James Cameron.
  6. Club Marena offers access to private beaches and amenities including swimming pools and tennis courts.
  7. Pabellon Rosarito Shopping Mall includes restaurants, shops, and a movie theater.
  8. Popotla Fishing Village is a small fishing village where visitors can purchase fresh seafood or take fishing tours.
  9. Playa Hermosa Park is located in the heart of Rosarito Beach; it features basketball courts as well as other recreational activities.
  10. Rosarito Theatre Guild puts on plays throughout the year at their theatre in downtown Rosarito.


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